🏡 High Season Market Insights 2025

Why Todos Santos Still Feels Strong — Even When It Feels Like a Buyer’s Market

With high season right around the corner, activity in the Todos Santos, Cerritos, and Pescadero real estate market is starting to build. Agents are busy preparing listings, buyers are making travel plans, and expectations are shifting.

In his latest High Season Market Update, RARE broker Richard Friend breaks down what’s really happening in the market — and why, despite mixed global signals, Baja is still essentially a seller’s market.

📊 The Data: A Market That’s Still Seller-Focused

As of now, there are roughly 650 listings on the market and around 60 closed sales, which translates to an absorption rate of just over 25%.

That number — supported by a 30% rate for homes and condos and around 23% for land — clearly indicates a seller’s market by definition.

So why does it feel different?

🌎 The Global Conditions Shaping Local Perception

According to Richie, several external factors are creating the perception of a shift:

• Economic conditions internationally, especially inflation and interest rates in the U.S.

• Political and border dynamics between Mexico and the United States.

• A natural increase in inventory, as more owners decide to sell.

These influences create a sense of hesitation — making it feel like a buyer’s market — even though the local absorption data still points to strength.

🏠 How Sellers Can Stay Competitive

Even in a seller’s market, success isn’t automatic. Richie highlights that sellers today must be more aware and intentional about three key things:

1️⃣ Pricing with accuracy — Overpricing leads to stale listings. Correct pricing creates movement.
2️⃣ Curb appeal and presentation — Clean, polished, and professional marketing remains essential.
3️⃣ Working with the right agent — Someone who understands how to position and present your home strategically in today’s conditions.

At RARE, this approach means taking care of every detail — from pricing and staging to high-end photography and storytelling-driven marketing.

🌅 The Bigger Picture: Growth and Lifestyle

Todos Santos and Pescadero are still evolving markets — what Richie calls “the infancy stage.”
Infrastructure is improving, new businesses are arriving, and the lifestyle continues to attract second- and third-home buyers, many of whom are now choosing to make this region their primary residence.

What draws people here goes beyond real estate — it’s the combination of lifestyle, community, and memories that makes Baja unique.

✅ In Summary

The data says seller’s market, but the conditions demand strategy. Whether you’re selling or buying, the key is to stay informed, stay realistic, and partner with an experienced team who knows how to navigate both sides of the equation.

At Ricardo Amigo Real Estate, we combine data, strategy, and local insight to help our clients make confident decisions in any market.

📩 Contact our team today — and let’s plan your next move before high season hits full speed.