Why So Many People Are Moving to Todos Santos and Pescadero?

Todos Santos and Pescadero aren’t just charming towns on the Baja California Sur coast — they’re a lifestyle transformation. People come here for the beaches and sunshine, but they stay for something deeper: the space to slow down, reconnect, and reimagine their way of living.

Whether it’s the daily rhythm of surf mornings and farm-to-table dinners, the tight-knit creative community, or the stunning natural beauty of the desert meeting the sea — this region calls people in. And more and more are answering that call, choosing to make Todos Santos their full-time or part-time home.

What’s drawing them in?

• A peaceful pace of life

• Vibrant culture and community

• Access to nature, surf, and wellness

• A strong sense of authenticity and connection

For many, it’s not just a move — it’s a shift in priorities.