Sell with Confidence: Smart Strategies for Today’s Market

Thinking about selling your property in Todos Santos, Cerritos, or Pescadero… but worried about the market? You’ve probably heard the term buyer’s market. But what does that really mean, and more importantly — how can you still sell successfully?

In this video, Tyson Gargas from Ricardo Amigo Real Estate shares three proven strategies that help sellers navigate today’s conditions and achieve successful closings. Watch the full video  here:

1. Price with Precision

In a buyer’s market, overpricing almost always backfires. Properties that are listed too high sit on the market and get overlooked. Strategic, data-driven pricing — based on local trends and buyer demand — is what gets attention and creates offers.

2. Presentation Matters

Here in Baja, buyers don’t just buy a home — they buy a lifestyle. That’s why professional photography, video tours, and thoughtful staging are essential. When your property is showcased with the right visuals, buyers connect emotionally, and that connection is what sells homes faster.

3. Be Flexible in Negotiation

Successful negotiation isn’t only about price. Timing, terms, and small concessions can make a deal move forward without losing value. With the right guidance, flexibility creates win-win outcomes where both sides feel good.

The Bottom Line

Selling in a buyer’s market is absolutely possible. It takes strategy, presentation, and the experience of a team that knows the Todos Santos, Cerritos, and Pescadero markets inside and out.

At Ricardo Amigo Real Estate, we’ve helped sellers succeed for over 20 years — through every kind of market.

📩 Ready to sell with confidence? Contact us today!